# How GrowGeneration Boosted Productivity and Cut Costs with FreightPOP and Netsuite

## About GrowGeneration
GrowGeneration is the nation's largest chain of specialty hydroponic and organic garden centers, serving both commercial growers and hobbyists through a multi-channel distribution and fulfillment network. Rapid expansion across retail and wholesale channels increased shipping complexity, cost management needs, and carrier coordination challenges.

To keep up with growth, the team needed a centralized, automated shipping solution that would integrate with **NetSuite**, eliminate manual quoting, and provide visibility into costs and carrier performance — without adding headcount.

## Challenges

**Manual quoting:** Required carrier-by-carrier comparisons outside NetSuite, slowing orders  
**Cost transparency:** Limited visibility across carriers, making mode selection difficult  
**Scheduling & partners:** Carrier and 3PL coordination relied on email and spreadsheets  
**Freight recovery:** Gaps between billed charges and actual costs made it difficult to recover expenses  
**NetSuite workflow:** Disconnected from shipping steps, requiring re-entry and manual status lookups

## Solutions

**NetSuite integration:** Orders, tracking, costs, and freight invoices sync directly between FreightPOP and NetSuite  
**Automated execution:** Booking, label and BOL creation, and documentation generated from NetSuite in one workflow  
**Rate shopping:** Compare parcel, LTL, and FTL rates across all connected carriers in seconds  
**Centralized tracking:** Real-time shipment status and delivery updates across all modes and carriers  
**Invoice auditing:** Freight bills are compared to contracted rates and accessorials, flagging discrepancies before posting

## Shipping Results with FreightPOP and NetSuite

- 2× Productivity increase  
- $500k Cost reduction (run rate)  
- 10× ROI on FreightPOP

### FreightPOP + NetSuite: Frequently Asked Questions

**How does FreightPOP's NetSuite integration work?**  
FreightPOP's native integration connects NetSuite with multi-carrier shipping for rate shopping, label and BOL generation, booking, tracking, and audit — all synced in real time.

**Which shipping modes and carriers are supported?**  
Parcel, LTL, FTL, and international air and ocean — with hundreds of carriers and 3PLs centralized in one platform.

**How does rate shopping work within NetSuite?**  
Sales Orders, Transfer Orders, and Purchase Orders can be pulled into FreightPOP to compare rates across carriers. The selected service, cost, and tracking information sync back to NetSuite automatically.

**Can FreightPOP generate shipping documents and customs forms?**  
Yes — parcel labels, LTL BOLs, packing slips, and international documents are created and linked directly in NetSuite.

**Does tracking information sync to NetSuite?**  
Yes — tracking numbers and shipment updates sync automatically so teams and customers have real-time visibility without leaving NetSuite.

**How does FreightPOP help manage and control freight spend?**  
Freight audit compares invoices to quoted rates and accessorials, flagging discrepancies before posting and providing spend analytics across carrier, mode, and lane.