How GrowGeneration Boosted Productivity and Cut Costs with FreightPOP and Netsuite

About GrowGeneration

GrowGeneration is the nation's largest chain of specialty hydroponic and organic garden centers, serving both commercial growers and hobbyists through a multi-channel distribution and fulfillment network. Rapid expansion across retail and wholesale channels increased shipping complexity, cost management needs, and carrier coordination challenges.

To keep up with growth, the team needed a centralized, automated shipping solution that would integrate with NetSuite, eliminate manual quoting, and provide visibility into costs and carrier performance — without adding headcount.

Challenges

Manual quoting: Required carrier-by-carrier comparisons outside NetSuite, slowing orders
Cost transparency: Limited visibility across carriers, making mode selection difficult
Scheduling & partners: Carrier and 3PL coordination relied on email and spreadsheets
Freight recovery: Gaps between billed charges and actual costs made it difficult to recover expenses
NetSuite workflow: Disconnected from shipping steps, requiring re-entry and manual status lookups

Solutions

NetSuite integration: Orders, tracking, costs, and freight invoices sync directly between FreightPOP and NetSuite
Automated execution: Booking, label and BOL creation, and documentation generated from NetSuite in one workflow
Rate shopping: Compare parcel, LTL, and FTL rates across all connected carriers in seconds
Centralized tracking: Real-time shipment status and delivery updates across all modes and carriers
Invoice auditing: Freight bills are compared to contracted rates and accessorials, flagging discrepancies before posting

Shipping Results with FreightPOP and NetSuite

• 2× Productivity increase
• $500k Cost reduction (run rate)
• 10× ROI on FreightPOP

FreightPOP + NetSuite: Frequently Asked Questions

How does FreightPOP's NetSuite integration work?
FreightPOP's native integration connects NetSuite with multi-carrier shipping for rate shopping, label and BOL generation, booking, tracking, and audit — all synced in real time.

Which shipping modes and carriers are supported?
Parcel, LTL, FTL, and international air and ocean — with hundreds of carriers and 3PLs centralized in one platform.

How does rate shopping work within NetSuite?
Sales Orders, Transfer Orders, and Purchase Orders can be pulled into FreightPOP to compare rates across carriers. The selected service, cost, and tracking information sync back to NetSuite automatically.

Can FreightPOP generate shipping documents and customs forms?
Yes — parcel labels, LTL BOLs, packing slips, and international documents are created and linked directly in NetSuite.

Does tracking information sync to NetSuite?
Yes — tracking numbers and shipment updates sync automatically so teams and customers have real-time visibility without leaving NetSuite.

How does FreightPOP help manage and control freight spend?
Freight audit compares invoices to quoted rates and accessorials, flagging discrepancies before posting and providing spend analytics across carrier, mode, and lane.