How Betco Scaled Shipping with FreightPOP and Microsoft Dynamics

About Betco

A leading manufacturer of cleaning, maintenance, and sanitation products serving industrial, healthcare, and commercial markets. As operations expanded, managing freight classification, visibility, and invoice auditing became increasingly complex.

Running on Microsoft Dynamics, Betco needed a connected TMS to automate freight workflows, ensure compliance, and gain end-to-end visibility across its logistics network.

Challenges

Freight classification compliance: Needed to classify freight under new density-based rules without integrated tools
Manual rating and booking: Carrier rate comparisons and bookings handled through spreadsheets and emails
Limited shipment visibility: 3PL system offered minimal real-time tracking for truckload shipments
High invoice volume: Accounting team manually consolidated and audited large numbers of freight invoices
Disconnected systems: Data re-entry between Microsoft Dynamics and logistics tools caused inefficiencies
Limited control: Dependence on a 3PL reduced flexibility in freight management

Solutions

Freight dimensioning: Integrated with dimensioners and scales for accurate density-based classification
Automated rating and booking: Rate shops carriers, books shipments, and generates electronic bills of lading
Real-time tracking: Integrates with carrier ELDs for full shipment visibility
Invoice automation: Consolidates and audits freight invoices for accounting accuracy
ERP integration: Connects directly with Microsoft Dynamics to eliminate manual data entry
Expert support: Provides strategic guidance for Betco's move away from 3PL reliance

Shipping Results with FreightPOP and Microsoft Dynamics 365

30% Reduction in shipping costs
95% Reduction in shipment processing time
15% Savings on freight costs via invoice auditing
40% More shipments delivered on time

FreightPOP + Microsoft Dynamics 365: Quick FAQs

How does the Dynamics 365 integration work?
Real-time, bi-directional API with Dynamics 365 SCM/FO and Business Central. Orders flow into FreightPOP for rating, booking, tracking, and audit, while costs and milestones sync back to Dynamics to eliminate re-entry.

Which shipping modes and carriers are supported?
Parcel, LTL, TL, and international air and ocean — with connections to hundreds of carriers, brokers, and 3PLs for rate shopping, booking, and tracking.

Can I automate labels and documents?
Yes — FreightPOP generates labels, BOLs, packing slips, and customs forms, automatically linking them to related Dynamics records.

Does tracking sync back to Dynamics?
Yes — tracking numbers and shipment updates sync in real time for full delivery visibility across teams and portals.

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